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How To Get Published on Expectful

Updated: April 7th, 2020


Do you believe in the power of your story?

If yes, you’re in the right place.

Google any topic on fertility, pregnancy, and parenthood and you’ll uncover more than enough advice, opinions, and conflicting information to make your head spin.

We’re not interested in contributing to that part of the conversation. We believe truth lies in personal stories and that connections are built when real people share their experiences.

That’s what Expectful writers do. We ask you to share your journey in a vulnerable, simple and conversational way.

So if this sounds like something that resonates with you, great! But, don’t start writing just yet, there’s one more thing we need to chat about.

Throughout Expectful’s lifespan we’ve learned a few specific things that work and don’t work for our blog, and I’ve put them into a list called How To Get Published On Expectful. This is an easy checklist for you to read before submitting.

How to Get Published on Expectful

  1. Everything must be written as if you’re speaking to a good friend that’s sitting right in front of you.
  2. Try to avoid using the word “you” because when it’s used, a generalization often being made. Stick to “I” and “me” as much as possible.
  3. Always make a point by telling a story in the first person, vs just saying something.
  4. The goal of our posts are to relate to women on the emotional side of pregnancy and new motherhood. Therefore, any post you write should be emotionally focused, vs giving advice on more practical topics. That said, if you do want to share tips, please do in a storytelling format that connects with our readers. Here is a great example of a recipe that someone created in a really emotionally engaging way.
  5. We think it’s great to have women that are already interested in meditation and wellness read our content, but what gets us really excited is the thought that we can reach people that don’t have this on their radar yet. Everything we write should be relatable within and beyond the wellness community (think of a woman that doesn’t already go to yoga classes, look for organic food, etc).
  6. Be vulnerable, talk honestly about your feelings. With this said, please avoid any topics that speak about religion or have a new age feel.
  7. We do not take a stance on topics such as natural birth vs c-section or epidural, or breastfeeding or formula feeding, please don’t write anything for us that does.
  8. We’re trying to reach are women that are TTC, pregnant, and new moms. Please write for them. Expectful is a non-judgmental place where people feel seen. Be kind and relate to women in your post. Make them feel good by being honest about your own struggles.

To submit a post email care@expectful.com. If your submission is approved, you’ll hear back from us within 14-days. We can’t wait to hear from you.

Are you preparing to conceive, pregnant, or new to parenthood?

Each one of our guided programs is based on research that illustrates the benefits for your fertility, pregnancy, and parenthood journey. Practice online, when you want, wherever you are, in just 5 minutes a day to improve your fertility and give your baby the best start in life. Go to expectful.com and sign up for your free trial.


Michelle Berninger

Head of Ops & Doula
Michelle is a birth and postpartum doula based in Brooklyn. When she's not supporting birthing families in-person, she's helping them as Head of Operations at Expectful. Follow @modernlovedoula for inclusive, body-positive, and LGBTQ+ affirming advice and information.
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We understand that growing your family while having a healthy and happy pregnancy and baby is probably a top priority for you right now.

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