A couple sitting in the bathroom looking at a pregnancy test

Table of Contents

Our Mission

Thinking about freezing your eggs or starting down the road toward having a baby? Pregnant and wading through the millions of unsolicited opinions fired your way? Trying to navigate your new life and body postpartum? 

You’ve come to the right place. Expectful is a new voice in women’s health and wellness content, providing informed, medically sound, unafraid resources normalizing and centering the experiences of anyone going from trying to conceive through pregnancy, birth, and the postpartum years. Expectful is here to be the trusted health and wellness resource for all moms—hopeful, expecting, and new.

At Expectful, we recognize that each person’s journey to motherhood comes with its own emotions, hurdles, and outcomes—unique and personalized. Whether you are reading our expert medical advice, lifestyle tips, or a personal story, we tell it like it is and refuse to shy away from the joys, the difficulties, and the just plain weirds. 

We believe that no matter what your family looks like or your path to getting there, we all deserve a place where we come first and feel seen. Because when it comes to figuring out this thing called motherhood, we’re better together.


A Member of the Babylist Family

Expectful was co-founded by entrepreneur Nathalie Walton, who experienced the real benefits of meditation during her own high-risk pregnancy. She led Expectul to become the app with the largest library of meditation and sleep content for fertility, pregnancy, and parenthood.

At the beginning of 2023, Expectful was acquired by Babylist, the leading digital destination for baby registries and growing families. Under Babylist’s ownership, Expectful has expanded its mission to become the go-to resource for those trying to conceive, pregnant, and postpartum. Through health, wellness, and lifestyle articles, expert Q&As, and first-person accounts, Expectful covers all the things readers need and want to know at every stage of the journey to motherhood, with a little sprinkle of fun on top. 

As a part of the Babylist family, Expectful is a fresh destination for Millennial and Gen Z parents that centers on the needs and experiences of moms first. We hope everyone, no matter their path or identity, feels supported on Expectful as part of our growing community because when moms thrive, we can build happier and healthier families.


Meet Our Team
Allison McNearney

Allison McNearney

Allison McNearney is the senior editor at Expectful.

Allison Tsai

Allison Tsai

Allison is an Editor and Writer for Expectful, where she brings over a decade of health and wellness journalism (and 3.5 years of parenting experience) to the table.

Samantha Watson

Samantha Watson

Samantha is the Social Media Associate at Expectful, holding a degree in PR & Broadcasting from The University of Texas at Arlington. With a passion for storytelling, she brings years of experience in sharing brand stories and fostering online communities.

Briana Engelbrecht

Briana Engelbrecht

Briana Engelbrecht is the Assistant Editor at Babylist, a role in which she’s excited to combine her background in early childhood development and education with her experience as a mom of two. She loves helping parents navigate all things parenthood.

Amylia  Ryan

Amylia Ryan

Amylia Ryan is the Associate Editor at Babylist, specializing on the topics of health, wellness, lifestyle products and more.

Shannon Vestal Robson

Shannon Vestal Robson

Shannon Vestal Robson is the managing editor of Babylist and Expectful.


Backed by Science, Loved by Moms

Through Expectful’s meditation app, we see the tremendous impact that mental health and well-being have on the journey to parenthood.

To us, the mind-body connection isn’t just an idea — it’s the key to navigating the physical, mental, and emotional aspects of every stage of parenthood from the moment you decide to conceive.

With our evidence-based meditation app, we’re making it easier than ever to create health and well-being through the power of mindfulness, and creating a world in which meditation is as common as prenatal vitamins.


Medical Review Policy

Expectful offers medically vetted health content to guide you from the first moment the idea of a baby pops into your head through their first year of life. Our writers and editors speak with accredited experts in medicine, mental health, nutrition, fitness, and more to bring you real medical guidance and fact-based content.

Our medical reviewers evaluate health content for medical accuracy, and we draw regularly on their knowledge and expertise to help inform our decisions and shape the practical advice we offer, whether we're answering questions about fertility health or covering what to expect during the early days postpartum.


Editorial Integrity

We take our editorial policies and processes very seriously at Expectful. Whether your questions and concerns are big or small, they are important to us because they matter to you. We appreciate our role in this pivotal moment in your life and are dedicated to being a trusted source of accurate, unbiased information.

Our editorial process centers around three main tenets: editorial independence, medically sound information, and first-person experience.

  • The Expectful content team has editorial independence. We write articles and guides and spotlight personal stories and the latest news and trends without external influence. We believe that every journey to parenthood is unique, and we reflect that in our coverage.

  • We value medically sound, evidence-based information. Expectful uses only high-quality sources, including academic research institutions, medical associations, and subject matter experts. Some of our main sources include the American Academy of Pediatrics (AAP), the Centers for Disease Control and Prevention (CDC), the American College of Obstetricians and Gynecologists (ACOG), the National Institutes of Health (NIH), and the Mayo Clinic.

  • Having and raising children really does take a village and we believe one of the best ways to get information and feel supported is through sharing stories. We prioritize the first-hand experience of the parents who have been there or are currently going through it, as well as our own team’s years of experience writing and researching about women’s health and living out these stories in our daily lives. When it comes to parenthood, we are all in this together.