Privacy Policy

Expectful respects your privacy and permits you to control certain aspects of the treatment of your personal information as set forth in the terms below, which terms reflect the terms of Expectful’s “Privacy Policy.”

Expectful reserves the right to amend or update this Privacy Policy from time to time without notice to you to reflect changes in our information practices or relevant laws. We will indicate at the top of the Privacy Policy the date on which it was last updated. While in some case we may provide additional notice to you of changes to this Privacy Policy, we encourage you to frequently visit this page to review the policy for any updates.

The Data We May Collect

The data that we may collect from you includes the following: your personal details, including but not limited to your name, your email address and your age (all such personal details, your “Personal Information”); the type of device you are using to access our website or app; the internet service provider you are using; records of your consents; purchase details; information about your interactions with our content, app usage, or behaviors; and any views or opinions you provide to us.

We may also Process information about you from your use of our Services (e.g., , etc.), including your interactions with content on the Services.

How We Collect or Create Data

We may collect User Information about you from the following sources:

Data you provide: We may obtain Personal Information about you when you provide it to us across our Services (e.g., where you sign up for emails or newsletters; register for site membership or create a profile or account on any part of the Services; enter a sweepstakes, contest, competition or prize draw; participate in surveys and quizzes; perform search queries through the Services; contact us via email, telephone or by any other means; make a purchase; etc.).
Relationship data: We may collect or obtain your Personal Information in the ordinary course of our relationship with you (e.g., if you purchase a service from us).
Service data: We may collect or obtain your Personal Information when you visit, download, use or register to use any part of our Service.
Content and advertising information: If you choose to interact with any third party content or advertising on the Services, we may receive User Information about you from the relevant third party.
Third party information: We may collect or obtain your Personal Information from third parties who provide it to us. This may include offline channels such as through telephone or direct mail efforts; from customers, vendors, suppliers, third parties, commercially available or publicly available sources (e.g., data brokers, data aggregators, public databases, etc.); third party affiliate network operators; referral sources; and social network sites or services (e.g., Facebook, Twitter, LinkedIn, etc.). If you use a third party connection or log-in (e.g., Facebook Connect, Twitter, or Google+) to access the Services, create a membership or profile on any part of the Services, access our content or forward our content to another person, platform or service, we may also receive your username or email address for those third party services or other information. This Privacy Policy does not cover the practices of such third parties who may provide information about you to Expecful.

Purposes for Which We May Process Your Information

The purposes for which we may process your Personal Information, subject to applicable law, include:

Provide the Services to you
Personalize the Services by showing you content relevant to your fertility, pregnancy and parenting journey
Send you advertising and marketing communications
Provide support and troubleshooting
Send you email and push notification communications about the Services
Provide security for the Services and obtain analytics about app and ad performance
Market, develop and improve our products and services
Conduct clinical and scientific research, subject to your informed consent where required by law
Create deidentified data and aggregated data and statistics about the use of the Services
Ensure compliance with our Terms of Service and ensuring the security of our systems, including conducting investigations where necessary

Marketing E-Mails

To the extent you receive advertising and marketing communications from us, you may opt-out of such communications by following the opt-out instructions contained in the e-mail. Please note that it may take up to 5 business days for us to process opt-out requests. If you opt-out of receiving e-mails about recommendations or other information we think may interest you, we may still send you e-mails about your account or the Platform Services.

Purposes for Which We May Share Your Information

Expectful may provide Personal Information to our business partners with whom we jointly offer products or services, or whose products or services we believe may be of interest to you. Expectful requires our business partners to agree in writing to maintain the confidentiality and security of any Personal Information we provide to them and not to use it for any purpose other than the purpose for which Expectful provided such information to them.

Further, Expectful may access, preserve and disclose your Personal Information and Content if required to do so by law or in a good faith belief that such access, preservation or disclosure is reasonably necessary to: (a) comply with legal process nationally or internationally; (b) enforce our Terms of Use; (c) protect the rights, property or personal safety of Expectful, its Members and the public; or (f) otherwise as pursuant to the terms of this Privacy Policy.

Restricting Access to Your Personal Information

Through our app, you may opt-in to having your Personal Information disassociated from the data generated by your use of the Services (i.e., your due date and your interactions with the app and/or our website.) (“Private Mode”). If you opt-in to Private Mode, the data generated by your interactions with the app and/or our website will instead be associated with an anonymous identity that cannot be tied back to your Personal Information. While users who opt-in to Private Mode will no longer be able to receive personalized emails and push notifications with resources and detailed information specifically related to the stage their pregnancy, such users will not otherwise be restricted in their use of the Services and we will not take any action against such users for having opted-in to Private Mode. To opt-in to this feature, you must go to Profile > Settings > Privacy & Personalization in the app.

If you subsequently decide to opt-out of Private Mode, any data generated by your use of the app and/or our website, both historically and going forward, will again be associated with your Personal Information.

Links to Third-Party Websites

There may be links to other websites on the Site, but the inclusion of these links does not represent our endorsement, authorization or affiliation with the other websites. This Privacy Policy and our Terms of Service do not cover any third-party websites. You should consult the terms and conditions of any third-party websites to understand their privacy policies and how they collect and use your information.

Your California Privacy Rights

If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of the Platform Services that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. We do not share your personal information with third parties for these purposes.

Deletion of information

You have the ability to delete all of the Personal Information that we have collected about you, but to do so you will need to delete your account. To delete your account go to your profile, then account settings and then click "Delete Account".