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December 10th, 2019

Moms Who Inspire: Yoko Shimada

Ever Searched on YouTube for water birth videos?

Reading Time: 8 minutes

Yoko’s journey to starting Mitera – a fashion company for pregnant women and new moms – isn’t one you might imagine.

In 1999 Yoko’s father received a blood transfusion that contained Hepatitis C. As a result he passed away shortly afterwards, which motivated Yoko to dedicate her life to Global Health. She worked diligently with organizations like The World Bank and the Clinton Foundation for 15-years to improve the quality of healthcare in developing countries and keep fewer families from experiencing similar tragedies as her own.

“In many ways my life has been defined by both death and birth. The death of my father moved me towards global health and the birth of my children lead me to creating Mitera.”


Yoko with her daughter

Before Yoko became a mother, she had a vision that, as a career woman, having babies wasn’t going to change her or her life.

“Those first few months of motherhood were really difficult. Of course, I was in love with being a mother, but that’s not to say it wasn’t really hard at times.”

But after becoming a mother, Yoko had an awakening. She realized that she didn’t want to look at motherhood as a subtraction when it came to achieving the things she wanted to accomplish, but instead she wanted to view it as an addition. “I noticed I wasn’t just a mother, I was everything else and a mother.”

This passion to empower women to feel like they can chase their aspirations through pregnancy and new motherhood is how Mitera was born. Yoko began creating clothing that made women feel beautiful and confident whether they were breastfeeding or at the end of their pregnancy, whether they were working or at home. Wherever they were, whatever they were doing, women can feel like themselves in the clothes she created.


Yoko with her children


“Through Mitera, Yoko honors the process of creating and bringing life into this world and celebrates the nurturer—the unique, beautiful, determined, multifaceted woman–who gives all she has, while still remaining who she is.”

It’s with great admiration and respect that I share Yoko’s thoughts with you below.

Yoko’s husband and children

Viktor Viktor


Tali Phoenix is an integrative life coach and somatic psychotherapist-in-training. Taking a holistic approach to wellness, she believes that by activating our inner intelligence we free ourselves from the perception of limitation.

Mother to one human and one dog, she spends her spare time cooking toddler- approved macrobiotic meals, writing, and meditating with her body through yoga and 5 Rhythms.

Favorite Musician

Nils Frahm

Guilty Pleasure

Chocolate Hazelnut Spread

Dream Vacation

Glamping in the Forest by a River


Viktor Viktor


The Meditation and Sleep App for Fertility, Pregnancy and Parenthood

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