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Lifecycle Marketing Manager

Expectful is on a mission to become the go-to wellness platform for hopeful, pregnant, and new moms. Expectful’s meditation and sleep platform has already transformed the lives of thousands of expectant and new families. Our vision is to build on this success by broadening Expectful’s offerings and growing them into the go-to wellness resource for anyone in their motherhood journey. Expectful will provide universal access to the holistic, evidence-based wellness solutions that have already helped millions of women worldwide. Join us on our mission to reshape how women access support on their journey to motherhood.

We are expanding our team and looking for a Lifecycle Marketing Manager to join us as we enter a rapid growth phase. This role will center around email and push notification marketing strategy, with the opportunity to grow across the larger marketing funnel.


Expectful is looking for an insights-driven Lifecycle Marketing Manager to own our CRM,  shaping the customer journey and executing programs that increase retention and LTV for our category-defining company that addresses the wellbeing of hopeful, expectant, and new mothers.  Join us in creating a movement to change how women experience pregnancy and new motherhood.

We are a small, fully remote team with big ambitions, and you must be comfortable working in a fast-paced, early-stage environment as both a doer and strategist. 


CRM Management

Key Campaign Development, Testing & Optimization

Team Dynamic

Analytics + Data

The best candidates have:

You embody the following:

We also have great benefits to make your life easier so you can focus on what you’re best at:

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

To Apply:

Please send your resume and a brief description as to why you’d be a great fit for the job to careers@expectful.com. In your own human voice, let us know what makes you passionate about Expectful and what drew you to this position.

The Meditation and Sleep App for
Fertility, Pregnancy and Parenthood